The Significance of SERPs

The Significance of SERPs In simple terms, Search Engine Results Pages (SERPs) are results search engines give to users in return for their search query. Each time a user inputs a search query (i.e., keywords or keyphrases) to the search engine, the search engine will, in response, display a list of webpages to the user. This list is arranged chronologically, based on the evaluation of the search engine robot on how relevant it is to the user. Each Search Engine Result Page is as unique as the performer of the search. This implies that two people can search for the same keywords but get slightly different search results. Search engines tailor each SERP based on the searcher’s location, keywords combination, browsing history, and so on. Types of SERPs There are different types of SERPs. However, this section will outline the two basic types, which are: Organic Results Organic search results are featured on SERPs by the search engine algorithm. Before your web pages can be featured on SERPs organically, you will need to optimize both your website and your webpages for the search engine. To do this, you have to know about SEO or hire an SEO expert. SEO experts specialize in the optimization of website content for search engines. However, optimizing your webpage is not the only prerequisite to rank on SERPs organically. Your web content must also be helpful and valuable to your readers. Paid Results Paid results are search results displayed on top of SERPs with a small advertisement icon at the side. Paid results are mostly text-based, and they are used to promote products or services. Paid results come in different types. However, PPC is one of the most effective forms of paid results. PPC, also known as Paid Per Click, is a form of paid ads that allows an advertiser to pay a certain amount each time someone clicks on the ads. Today, 40% of brands want to increase their PPC ads budget. This is so because it is effective and affordable at the same time. Small businesses do not need to set aside a significant amount for adverts. Also, they are at liberty to stop the PPC ads from running at any time. Do you want to launch a PPC ad today? Check the Infographic below for more details on PPC advertisement.